Zion Williamson has yet to play since bursting through his PG 2.5 sneakers and leaving a Duke game with a mild knee sprain. With Williamson set to return in the near future, Sports Illustrated considers what sneakers he should wear when he steps on the court.
From creating gear for the Tobacco Road rivalry to LeBron's Lakers appearance in Just Don shorts, Sports Illustrated talks to Don C about his place as a taste maker, relationship with Kanye West and more.
Magic Johnson has it all. The best player in the world plays for his Lakers and his business is functioning at an all-time high. For 100 years of Champion, Magic reflects on his move into business world and contemplates what's next.
Celtics guard Kyrie Irving has the most popular signature line in basketball, with players and fans gravitating toward the sneaker. We take a deep dive into what makes the shoe popular and rank all five.
In our latest sneaker notebook, The Crossover peers into the future of basketball sneakers with the Nike Adapt BB, considers the present with the Kyrie 5 and relects on the past in a ranking of Paul George signatures.